Digital Marketing Dive

Ethics In Marketing

Episode Summary

Ethical Marketing Code of Conduct Core Principles --> Respect for Human Autonomy All marketing and design decisions must respect users' ability to make informed, independent choices without manipulation or coercion. --> Transparency and Honesty All communications must be truthful, clear, and complete, with no hidden agendas or deceptive practices. --> Protection of Vulnerable Populations Special care must be taken to protect children, elderly individuals, those in crisis, and other vulnerable groups from exploitation. --> User-Centric Design Products and services should be designed to serve user needs first, not to maximize company profits at user expense. --> Informed Consent Users must be able to make decisions based on complete, accurate information presented in an accessible way. Links: https://www.deceptive.design/types Seth: https://social.sethgoldstein.me https://www.linkedin.com/in/sethmgoldstein/ Brian: https://bstrongmarketing.com https://www.linkedin.com/in/briandgriffiths/ Send us a Voicemail: https://voicecast.app/dmd Please review and rate Digital Marketing the podcast directory of your choice. Every review helps others find our show!

Episode Notes

Ethical Marketing Code of Conduct

Core Principles

--> Respect for Human Autonomy

All marketing and design decisions must respect users' ability to make informed, independent choices without manipulation or coercion.

--> Transparency and Honesty

All communications must be truthful, clear, and complete, with no hidden agendas or deceptive practices.

--> Protection of Vulnerable Populations

Special care must be taken to protect children, elderly individuals, those in crisis, and other vulnerable groups from exploitation.

--> User-Centric Design

Products and services should be designed to serve user needs first, not to maximize company profits at user expense.

--> Informed Consent

Users must be able to make decisions based on complete, accurate information presented in an accessible way.

Links:

https://www.deceptive.design/types

Seth: https://social.sethgoldstein.me

https://www.linkedin.com/in/sethmgoldstein/

Brian: https://bstrongmarketing.com

https://www.linkedin.com/in/briandgriffiths/

Send us a Voicemail: https://voicecast.app/dmd

Please review and rate Digital Marketing the podcast directory of your choice. Every review helps others find our show!